Monday, June 2, 2008

Marketing 101

All those puppies whose progress we had been tracking have been adopted! We have a new batch and these guys seem to be the opposite of the previous couple litters who slept non-stop. These ones play non-stop. Look at 'em go:

As I wrote last month when I featured her in this space, I thought that Tornado had the most fitting name of any dog I've met at the SF/SPCA. Well, while that may be true, we mustn't forget the power of marketing and effective branding in particular. To that end, Toronado is now Tori. Yes, where you once may have pictured in your mind's eye a raging maelstrom of mayhem and destruction, now you can imagine that nice Valley girl named Tori from Beverly Hills, 90210. Or perhaps that lovely and talented piano-playing redheaded Tori. With all these positive associations, we think you'll now find Tori absolutely impossible to resist.

As an observant reader pointed out when Tori was recently featured here (before her name change), it was tough to capture an in-focus picture of her because she moves so fast she's naturally blurry. Now that she's rockin' her new name, Tori posed politely for this pic and showed off her usual sense of wide-eyed wonderment.

I walked her to see what else had changed. OK, she's still sitting squarely in our High Energy category. But she is calming down just a tad and obeying commands after just one or two repetitions. And if you've got the time and energy to exercise her properly, she'll be on her way to being the bestest little buddy you could have...She's already the most enthusiastic!

As of 5/30/08:
Tori...AVAILABLE FOR ADOPTION.

No comments: